Cover of Volume Up, the Out Loud Strategy paid media toolkit

Paid media toolkit

Turn quiet spend into a plan that gets heard.

A fillable, 48-page toolkit for founders and small teams who run their own ads, or are about to. The full Volume Check audit, plus nine platform deep dives, vendor checks and a 30-day action plan.

Get Volume Up ↓$197 · Instant PDF download

What you’ll get

9

Platform deep dives

Meta, Google Search and YouTube, Performance Max and Local Services Ads, Microsoft, LinkedIn, TikTok, Snapchat, Reddit and self-serve DSPs.

6

Vendor channel checks

What to ask and require before you buy DSP and geofencing, ad networks, streaming TV, streaming audio, targeted email or direct mail.

30

A 30-day action plan

Health ratings for seven areas, a fix-first list and a week-by-week plan, plus monthly reporting and creative testing templates.

Get Volume Up

48 pages. Nine platforms. A 30-day plan to fix what’s leaking.

Included bonuses
+ Reporting template and creative testing log
+ Pinterest and Amazon deep dives as free updates
+ $197 credit toward our done-for-you audit (30 days)

Bought Volume Check? The code on page 12 takes $37 off.

Page from Volume Up showing the scorecard for rating each area of your paid media
Page from Volume Up showing the Meta (Facebook and Instagram) platform deep dive checklist
Page from Volume Up showing the action plan grid for sorting fixes by impact and effort
Volume Up$197
  • Fillable 48-page PDF: type on screen or print
  • Includes the full Volume Check audit
  • Nine platform deep dives and six vendor channel checks
  • Instant download after checkout

Buy Volume Up

All sales final. Instant PDF download.

Built for founders who run their own ads

Whether you spend thousands a month or haven’t launched your first campaign yet. Already running ads? Find what’s leaking and get a plan to fix it. Not live yet? Use every check as a setup step before you spend your first dollar.

Built by a strategist with 20 years in sales, marketing, and paid media, who has managed multimillion-dollar ad budgets across higher education, finance, consumer packaged goods, specialty healthcare, medical, manufacturing, franchise, and multi-location businesses.

  • Volume Check finds the leaks: 41 checks across seven areas and a fix-first list. Volume Up finds and fixes them: the full Volume Check audit, plus nine platform deep dives, vendor checks and a 30-day plan. You don’t need Volume Check first. If you’ve already finished it, copy your answers over and start at Part 2.

  • Nine deep dives at launch: Meta, Google Search and YouTube, Performance Max and Local Services Ads, Microsoft, LinkedIn, TikTok, Snapchat, Reddit and self-serve DSPs. Pinterest and Amazon Ads are coming as free updates, and we’ll email you a link when they’re ready.

  • Plan on at least 3 to 5 hours. Each platform deep dive and vendor check you use adds time. You don’t have to finish in one sitting.

  • A 48-page PDF you can fill in on screen or print. You get the download right after checkout.

  • All sales are final. Your PDF is ready to download instantly after checkout.

  • Your Volume Check guide includes a code on page 12. Use it at checkout to get Volume Up for the difference. One use per customer.

Want us to run the audit for you?

Our done-for-you Paid Media & Marketing Audit puts an experienced strategist on your accounts, so you get the findings without doing the checking.

Let’s talk