Services
Marketing strategy services for growing businesses
Smarter strategy starts with real data. We help growing businesses find out what's working, fix what isn't, and plan where every marketing dollar goes next. National reach, Iowa-based.
Step 01
Start with an audit
SEO/GEO Visibility Audit
Ask ChatGPT to recommend a business like yours. Does it name you, describe you correctly, or send the buyer to a competitor?
Standard SEO setup focuses on Google search. It doesn't tell you what AI tools are saying about your business. We test 15 questions your clients actually ask across ChatGPT, Perplexity, Gemini and Google's AI answers, and read your own Search Console data.
Your scorecard and report show where AI tools describe you wrong across those 15 questions, how often you're named compared with 3 competitors you choose, searches you're close to winning, and how your Google Business Profile looks, with a This week, Month 1 and Quarter 1 plan in plain language. You also get a 45-minute walkthrough, and every fix is written so your web designer or team can do it.
Free AI snapshot: Not sure you need the full audit? We'll run 3 buyer questions in 2 AI tools and send you a one-page snapshot of what they say about your business within 3 business days. Free, and no account access needed.
Best for: professional services firms and businesses that rely on being found or recommended, such as law, accounting and advisory practices.
Get my free AI snapshotPaid Media & Marketing Audit
Your ads look like they're working. But which dollars actually bring in customers? We review up to five ad platforms, your targeting, creative and tracking, then show where money leaks and how to reallocate it.
Platform dashboards each report their own numbers. We look across all your ad accounts with view-only access to the last 90 days, and check whether the tracking behind those numbers can be trusted.
Your report shows cost per lead or sale by channel and campaign, where spend is wasted, whether your targeting and creative match your offer, and which channels are missing or overfunded. You get a recommended budget reallocation, a quick wins, 30-day and 90-day plan, and a 60-minute walkthrough. We don't run your media, so the advice stays independent.
Best for: businesses spending $5K+ a month on ads.
Let's talkStep 02
Build the plan
Strategy Playbook
Running marketing yourself and changing the plan every few weeks? A marketing playbook your team can run: consumer insights, competitive landscape, channel mix, budget allocation and a roadmap.
Let's talk →Research
About to spend on a launch or new market based on assumptions? Know your market before you spend: industry trends, consumer behavior, your core audience and how they consume media, and a competitive analysis.
Let's talk →Step 03
Make it heard
Content Strategy
Know you should post consistently, but keep starting and stopping? Know what to say, where to say it and how often before you write a word. We review your current content and audience, set your content pillars and channel plan, and map a 90-day content calendar your team or ours can run.
Let's talk →Content Creation
Have the expertise, but no time to write it down? Strategy-led content written for your audience and built to be found in Google and AI answers: blog posts, social media content, newsletters, press releases and ghostwritten thought leadership for your leaders. Available as a monthly program or by the piece.
Let's talk →Step 04 · Ongoing
Keep the volume up
Senior marketing leadership, without a full-time hire.
Monthly
Advisory Retainer
Capable team, but no senior voice to pressure-test decisions? Senior strategy on call: monthly strategy sessions, plan and report reviews, and campaign guidance, without a full-time hire.
Let's talkAbout one day a week
Fractional CMO
Outgrown your marketing team, or between marketing leaders? Embedded marketing leadership about one day a week. We own the plan and budget, lead your vendors and team, and report to leadership.
Let's talkDo it yourself
Prefer to start on your own?
Not ready for a full audit? Our Volume Series puts our audit process in your hands.
Volume Check
A self-guided paid media audit. Find where your ad spend is going quiet, on any platform.
See Volume Check →Volume Up
The full toolkit. Score your accounts, dig into each platform, and leave with a 30-day plan to fix what's leaking.
See Volume Up →How we work
- 01Discovery call
- 02Research
- 03Strategize
- 04Launch and deliver
- 05Analyze and optimize
Ready to turn up the volume?
Book a free 30-minute discovery call. No pressure, just a clear next step.
Let's talk