Cover of Volume Check, the Out Loud Strategy paid media audit guide

Paid media audit guide

Find where your ad spend is going quiet.

A fillable, 12-page audit for founders and small teams who run their own ads, or are about to. The same checks we use when we review an ad account, on any paid media platform.

Get Volume Check ↓$37 · Instant PDF download

What you’ll get

41

A universal audit checklist

Checks across seven areas, from tracking and UTMs to audience, budget, creative, landing pages and reporting.

5

The top 5 ways ad spend goes quiet

What each problem looks like, why it costs you, and the first fix to make.

3

Your top three fixes

A findings worksheet and 30-day check-in, plus 2026 Google and Meta benchmarks to compare against.

Get Volume Check

Twelve pages. 41 checks. A clear list of what to fix first.

Ready to fix what you find? Your guide includes a code that takes $37 off Volume Up, our full paid media toolkit.

Page from Volume Check showing the universal audit checklist for tracking and measurement
Page from Volume Check showing the top five ways ad spend goes quiet
Volume Check$37
  • Fillable 12-page PDF: type on screen or print
  • Works on Meta, Google, Microsoft, LinkedIn, TikTok and other paid media platforms
  • Instant download after checkout

Buy Volume Check

All sales final. Instant PDF download.

Built for founders who run their own ads

Whether you spend thousands a month or haven’t launched your first campaign yet. Already running ads? Audit what’s really there. Not live yet? Use it as a setup checklist before you spend your first dollar.

Built by a strategist with 20 years in sales, marketing, and paid media, who has managed multimillion-dollar ad budgets across higher education, finance, consumer packaged goods, specialty healthcare, medical, manufacturing, franchise, and multi-location businesses.

  • Any paid media platform. The checks focus on fundamentals that apply everywhere, including Meta, Google, Microsoft, LinkedIn and TikTok.

  • Yes. Use setup mode to get tracking, targeting and your landing page right before you spend.

  • About 2 to 3 hours for one or two platforms. You don’t have to finish in one sitting.

  • A 12-page PDF you can fill in on screen or print. You get the download right after checkout.

  • All sales are final. Your PDF is ready to download instantly after checkout.

  • Volume Check finds the leaks. Volume Up finds and fixes them: the full Volume Check audit, plus nine platform deep dives, vendor checks and a 30-day plan. Start with Check anytime: your guide includes a code on page 12, so your $37 counts toward Volume Up. One use per customer.

Want us to run the audit for you?

Our done-for-you Paid Media & Marketing Audit puts an experienced strategist on your accounts, so you get the findings without doing the checking.

Let’s talk